A Taste of Ito: The Exciting Mechakucha Ichi Event!

The 伊東温泉めちゃくちゃ市 (Ito Onsen Mechakucha Ichi) is a lively annual market event held in Ito City, Shizuoka Prefecture on Saturday and Sunday of the fourth weekend in January (this year it was held on January 25th and 26th), celebrating local seafood, produce, and specialties at bargain prices.The name “Mechakucha Ichi” roughly translates to “Super Crazy Market,” hinting at the exciting deals and festive atmosphere.

Taking place at Matsukawa Riverside, this event is a paradise for food lovers, offering fresh seafood like spiny lobster (ise-ebi), dried fish, and local delicacies from Shizuoka. You’ll also find fruits, vegetables, and regional specialties, all sold at incredible discounts.

But it’s not just about shopping—there are also live performances, food stalls, and cooking demonstrations, adding to the vibrant, festival-like feel. Visitors can enjoy grilled seafood, steaming bowls of soup, and other local treats while taking in the scenic riverside views.

For tourists, this event is a fantastic way to experience Japanese market culture, taste fresh local flavors, and even grab some unique souvenirs. Just be prepared for big crowds, as locals and visitors alike rush to snag the best deals!

If you’re in Ito during the event, don’t miss this fun, chaotic, and delicious experience—you might just leave with a full stomach and a bag full of seafood!

Ito Onsen Mechakucha Ichi is held at the Matsukawa Fuji Plaza, which is located about a five minute walk away from Ito Station.